It's tough to push through a strategic change of direction or sell a new business idea.   In both situations people draw on the strengths of their experiences and find it difficult to look outside or understand the very different perspectives that specialists from another area or a market change demand.

Definitive Impact can help by providing both the experience and necessary objectivity to assess the correct market activation and business building activities to implement.

Definitive Impact provides you with extensive knowledge of managing market change situations and addressing the very different analysis and decision criteria of the investment community.   Our objectives are highly focused: to help you achieve funding and build up your business.

Definitive-Impact Business Plans

Are you looking for or speaking with potential investors but are uncertain what they want to see? For investors, a product or business idea is a means to a very specific end.   Yet almost every business plan they receive pays insufficient attention to that end, due to a lack of understanding of the assessment criteria investors typically use.   Definitive Impact has extensive experience of dealing with the investment community and understands what gets their attention and the information types and inputs they focus on.

Enthusiasm and objectivity are oppositional forces.   Definitive Impact brings them together and propels them forward.

Definitive Impact Market Positioning and Activation Review

Most companies believe they know their market opportunity already.   They do, but often this 'accepted knowledge' hides a number of critical problems, including a lack of objectivity regarding the competition, lack of appreciation of new market opportunities and over-persistent pursuance of inappropriate or failed market activation activities.   Critically, the all important question of which routes-to-market should be employed, needs to be critically assessed.   For instance, should the company sell direct or put in place direct-touch sales elements?

Definitive Impact Marketing and Communications Reviews

Messaging is both art and science and typically it is done by product managers who have a deep knowledge and enthusiasm for their products.   Therein however lies the problem.  Customers buy because of what a product or service can do for them and they will assess a proposition both objectively and emotionally on the basis of a set of very personal benefits.   Definitive Impact will work with you to develop the appropriate and differentiated marketing and product messages that explain these benefits in a direct and appropriate way and review your collateral and company messages on this basis.

Definitive-Impact Presentations

Knowing how to use PowerPoint is not the same as knowing how to pass your message.   Ensuring that the approriate and differentiated messages are in your company and product presentations is a skill that requires a lot of experience and a detachment that is difficult to achieve using internal resources.   Definitive Impact has both the skills and the rigorous level of objectivity required to make your company or business proposition stand out and be effective.